If contact occurs, do not tub, rinse well with water. Apply over your makeup or beneath your foundation as a face base for an all over glow, this dry oil is designed to be worn on the face, decolletage and body. The lightweight formula is made with skin-loving ingredients that keep the skin moisturized, hydrated and illuminated. The DetailsA diamond infused dry oil that offers a cosmic glow while nourishing the skin. Harnessing the power of pure Diamond, this luminous oil brightens skin while protecting against electromagnetic frequencies. This Lightweight organic formula keeps skin nourished, hydrated, and moisturized. I have the highest rated clean beauty makeup products in all of Sephora! That is not a small feat.Aether Beauty Desert Moon Illuminating Oil is a diamond infused dry oil that offers an illuminating cosmic glow. Press wise, the brand has received a lot of press, even at the launch of the brand, I have been very lucky in that regard because editors love what I am building from an efficacy and sustainability standpoint. So now the brand is omnichannel and I’m able to create more brand awareness through my retail partnerships. Luckily, I had many retailers reach out- including Sephora- to carry the brand. Well, I quickly learned it took a lot of money- which I did not have- in order to grow a brand digitally. I thought if I gifted a bunch of influencers, that would be all I needed and the brand would grow. Well, as the only employee that was and still is completely boot trapped and self funded, I had a very small budget- and was very naive about just being a DTC brand. Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned? and I recently won a few awards, including Allure’s 2020 Best of Beauty (literally the Oscars of beauty) for our Radiant Ruby Lip Creme, which is made of 100% recycled plastic (no virgin plastic used whatsoever) and is the first recyclable liquid lip component in the world! I launched the first zero waste eyeshadow palette in the beauty industry in 2018: the Rose Quartz Crystal Gemstone Palette, not an easy feat, which won a few awards including: Mind Body Green’s Earth First Award, Refinery 29’s Innovator Award for Sustainability, Byrdie’s Eco Beauty Award just to name a few. That’s why I won’t launch a product until there’s a better sustainable alternative. I am very aware of the eco footprint we have in everything we create and purchase and as a founder, I wanted to bring sustainability into every decision at Āether Beauty. Plastic makeup componentry is a huge source of pollution globally (the EPA reported that 1/3 of the landfill is from the beauty industry) and I really wanted to create a brand that was ethically-sustainable, beyond the formulation, but in everything that Āether Beauty creates (vegan, cruelty free, child labor free, forced labor free, ethically sourced ingredients, ect). I am truly a Sephora client! The clean beauty space lacked choice of color and trend, as well as truly sustainable packaging and ethically sourced ingredients. I started to look at natural clean makeup formulation and just found that none of the offerings could truly compete with the efficacy + innovation of conventional beauty. Always bringing natural, organic alternatives into her everyday (including learning how to cook organic food at an organic restaurant while in college). I have had a long tenure passion for the organic product realm and have been a vegetarian for over 28 years. When I worked at Sephora, I learned how to formulate color cosmetics with a very large chemical ban list and how to substitute for cleaner alternatives. What made you take the leap to start your own business?
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